The most efficient prospecting tool in commercial real estate sales is the phone call. There may be better times to make those calls for your business and specialty, but don't get caught up in the idea that calls to prospects can only be made on certain days and times. Utilize your time management skills to reach an obtainable daily dial count. Set your calendar to reserve a prospecting time for you each day. Some brokers find it beneficial to make their prospecting dials in the morning. Others find that it's easier to navigate the gate keepers after regular business hours. Whether in the morning, afternoon or evening, set an obtainable dial goal and make the dials!
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