The most efficient prospecting tool in commercial real estate brokerage is the phone call. There may be better times to make calls for you personally, but don't get caught up in the idea that calls to prospects can only be made on certain days and times. Some brokers find it beneficial to make their prospecting dials in the morning. Others find it's easier for them in the afternoon. Any weekday works. Whether in the morning or afternoon, set a daily minimum and hit it, even if you don’t have time until after business hours. I’ve had great success over the years making calls between 5 to 7PM. Learn more business building strategies at “Prospect to Closing”.
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