Should Commercial Agents Specialize?


If you are a commercial agent in a smaller market then your specialty is most likely will be any commercial property sector. Agents in larger markets should specialize in a specific property type like multifamily, industrial, office, retail etc.. If a property owner who is looking to sell their $15 million office building and is choosing between a broker who sells and leases all types of properties and one who only focuses on selling class A office all day everyday, who is the potential seller most likely to choose? That's right, the broker who specializes. For more on specializing license "Top Ten Success Strategies" HERE

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