We're in the business of helping our clients, and nothing can be more frustrating than when they won't take our well-intended advice. Michael will show you how to effectively communicate with your clients and leverage off of your expertise to help both parties reach their goals and find success.
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If you are a commercial agent in a smaller market then your specialty is most likely will be any commercial property sector. Agents in larger markets should specialize in a specific property type like multifamily, industrial, office, retail etc.. If a property owner who is looking to sell their $15 million office building and is choosing between a broker who sells and leases all types of properties and one who only focuses on selling class A office all day everyday, who is the potential seller most likely to choose? That's right, the broker who specializes. For more on specializing license "Top Ten Success Strategies" HERE
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The most efficient prospecting tool in commercial real estate brokerage is the phone call. There may be better times to make calls for you personally, but don't get caught up in the idea that calls to prospects can only be made on certain days and times. Some brokers find it beneficial to make their prospecting dials in the morning. Others find it's easier for them in the afternoon. Any weekday works. Whether in the morning or afternoon, set a daily minimum and hit it, even if you don’t have time until after business hours. I’ve had great success over the years making calls between 5 to 7PM. Learn more business building strategies at “Prospect to Closing”.
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Commercial real estate transactions have some risks for you as a licensed agent. You can mitigate risks by utilizing proper procedures and the notices and forms to protect you and your client in this online video training. Protect your fee, close more transactions, and reduce risks. Learn more at "Forms & Notices To Earn More Commissions”.
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If you work in a small CRE market, your specialty may be every commercial property in that market, but if you work in a larger market, you are going to want to specialize on a particular property type. Specializing will allow you the opportunity to be more efficient, mitigate transaction risks and be more valuable to your customers and clients. Choose a sector that you feel excites you the most. What is going to motivate you to put in the time and effort it takes to be successful. Picking a specialization is not about choosing what is hot right now. You're picking a focus for your career, not just what is booming currently. Learn more about choosing a specialty, and how you can add tremendous value to your clients by licensing " Top Ten Success Strategies" HERE
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