Not everyone is going to return your phone call, that's just the nature of the business. Leave a professionally provocative message. Let the prospect know that you have a benefit for them. Stay away from fluffing how great you are, or your company's accolades. Rather, quickly and excitedly present them with a benefit that entices a returned call. What you say is important, and how you say it is what will set you apart. Learn more at "Say This - Not That."

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