Does sending "snail mail" actually work?

If done properly, "snail mail" will absolutely work. Most people use email to communicate these days rather than use the USPS. Since people receive less physical mail, if the right message is sent, you are likely to reach your intended recipient. However, gone are the days of sending a flyer with an attached cover letter. Send your clients information beneficial to their line of business, and you'll see "snail mail" work for you. 
 

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